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Import Gong calls

Ronny avatar
Written by Ronny
Updated over a week ago

Quick start

Connect Gong in Settings → Integrations → Gong → Connect. NEXT AI then automatically imports new Gong calls into your chosen Teamspace as Recordings (with transcript and speakers). You can filter which calls to import and even sample a percentage to control volume.

Why integrate with Gong?

Each source adds a new dimension of customer truth. Gong contributes the sales perspective (discovery, objections, negotiation) that complements survey/review signals, and support conversations already flowing into NEXT AI. Together these streams build a richer, cross-functional picture of customer needs—so product and GTM teams automate the right workflows with the evidence attached.

What gets imported

  • Object in NEXT AI: Recordings in your Teamspace

  • Included fields: title, transcript/audio, speakers/participants, duration, and available metadata

  • Delivery: Automatic import (polling via API) with filters and optional sampling

Connect Gong

  1. In Gong (admin): obtain API credentials (Access Key + Secret)

    • Gong’s admin help documents how to receive API access (key/secret)

  2. In NEXT AI: profile photo (top right) → Settings → Integrations → Gong → Connect and paste your credentials.

  3. Save. You’re ready to configure filters and sampling.

Importing Gong call

Once your Gong account is connected, NEXT can automatically import new Gong calls into one of your Teamspaces.

When setting up Auto-import, you can define a filter so only calls matching specific criteria are imported. This is useful for bringing in only certain segments, industries, regions, or opportunities.

Using filters

The filter is a single text field that lets you describe which calls to import using Gong and Salesforce call data. You can filter on any field from Gong call metadata or linked Salesforce data (e.g., Account, Opportunity).


Examples of field names you might use:

  • duration

  • direction

  • Salesforce.Account.Segment_RevOps__c

  • Salesforce.Account.Industry

  • Salesforce.Opportunity.StageName

  • Salesforce.Opportunity.ARR__c

Basic examples

  • Only import calls for Enterprise accounts

    Salesforce.Account.Segment_RevOps__c:Enterprise
  • Import calls for Enterprise accounts in AI, Staffing, or NGO industries

    Salesforce.Account.Segment_RevOps__c:Enterprise AND (Salesforce.Account.Industry:AI OR Salesforce.Account.Industry:Staffing)
  • Import calls longer than 15 minutes

    duration:>=900
  • Import calls with ARR over 100k and stage is Evaluation or Pre-Qualification

    Salesforce.Opportunity.ARR__c:>100000 AND (Salesforce.Opportunity.StageName:Evaluation OR Salesforce.Opportunity.StageName:"Pre-Qualification")

Tips for writing filters

  • Field names must match exactly what appears in your Gong/Salesforce data

  • AND narrows results (both conditions must match)

  • OR broadens results (either condition can match)

  • Use parentheses to group conditions:

    (condition1 AND condition2) OR condition3
  • Use > >= < <= for numbers and dates

  • Use * as a wildcard:

    Salesforce.Account.RevOps_Territory_Name__c:EMEA*

For the full search syntax, see the Lucene Query Syntax documentation.

Sampling Calls

When connecting your Gong account, you may find that you have a very large number of calls. Importing all of them can be expensive and often unnecessary, especially if you just want to analyze a representative set. That’s why we offer sampling. Sampling allows you to choose what percentage of your Gong calls to bring into our system - for example, 5%, 20%, or 50%. This way, you can keep costs under control while still working with enough calls to get meaningful insights.

The way sampling works is by selecting calls at random rather than just taking the first calls in the list. This ensures that your imported calls represent the whole range of conversations across days, teams, and topics, rather than being clustered in one period. In the background, each call is given a unique identifier, and we use that to decide whether it falls into the percentage you selected. The end result: if you choose 10%, we will consistently import roughly one out of every ten calls, spread evenly across your Gong data.

One important thing to know: if you change the sampling percentage later and re-run the import from the same time period, you may see different calls appear. For example, lowering from 10% to 7% doesn’t just mean you get fewer calls - it can also mean you get a different set of calls. In most cases, this results in even more calls overall than before. This is not an error but simply how random sampling works. Keep this in mind when adjusting your percentage so you can plan your imports accordingly.

Tips

  • When experimenting with filters, start narrow (e.g., enterprise + current quarter), then widen filters.

  • Use sampling when exploring or during high-volume periods.

Troubleshooting

  • Invalid credentials: regenerate Gong Access Key/Secret (admin).

FAQ

Q: What exactly is created in NEXT AI?

A Recording per Gong call in the Teamspace where you connected Gong, with transcript, speakers, and timing.

Q: Does NEXT AI use the transcript from Gong of create its own transcript?

NEXT AI relies on the Gong transcript.

Q: Can I decide which calls to import?

Yes—use the filter and optional sampling to control scope and volume.

Q: Can we run event-driven imports?

No, NEXT AI only supports polling.

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