Quick start
From the Teamspace where you want data to land, go to Settings → Integrations → Typeform → Connect, then create a subscription to auto-import new Typeform survey responses as Highlights in this Teamspace. Each Highlight includes response text/fields and a source link back to Typeform.
Why integrate with Typeform?
Each source adds a new dimension of customer truth. Typeform contributes customer-experience feedback—NPS®, CSAT, CES, and open-ended responses—that complements sales calls, meeting recordings, and support conversations already in NEXT AI. Bringing these signals together builds a richer customer-intelligence graph for better decisions and automation—with evidence attached.
What gets imported
Object in NEXT AI: Highlight in the Teamspace where you configure the subscription.
Included fields: question/answer text, scores (e.g., NPS/CSAT) when present, respondent/contact (if available), submission time, source link, and optional metadata you pass (see Hidden/URL parameters).
Video responses:
Typeform lets you collect video and audio answers from respondents. Once activated, respondents can answer your questions by recording videos or audio clips, providing you with deeper insights, and creating more personal connections. NEXT AI imports and processes video/audio answers as recordings to maintain the context=rich nature of the responses.
Connect Typeform
In NEXT AI, open Settings → Integrations → Typeform → Connect.
Authorize your Typeform account so NEXT AI can read new responses for import.
Typeform supports event/webhook delivery of responses and APIs for retrieval; the connection enables those resources for your workspace.
Auto-import surveys
Create a subscription that watches for new responses on your selected Typeform(s). Each new response becomes a Highlight in this Teamspace with mapped fields and a source link back to Typeform.
Typeform webhooks send each new response (JSON, HTTP POST) and retry on failures; the original responses remain stored in Typeform and are also accessible via the Responses API.
Tips
Pass metadata with Hidden/URL parameters: add account IDs, segments, or customer emails to your form URL so they flow into the response and help routing/filters in NEXT AI.
Capture CX signals at the source: use Typeform’s NPS® question type (or templates) to standardize scoring and pair numeric scores with open-ended “why” answers in NEXT AI.
Plan backfills by date: if you need historical responses, retrieve by date windows (e.g., since/until) or keep page size under 1000 per request.
Troubleshooting
No items are importing: Confirm the subscription is active and that the responses are new (subscriptions catch new events; history requires a backfill).
We need respondent context (account, plan): Append Hidden/URL parameters to your Typeform share link; those values will appear on responses and in Highlights.
Large response volumes: For historical pulls or heavy traffic, use the Responses API with query parameters (date ranges, page size) to manage throughput and avoid timeouts.
FAQ
Q: What exactly is created in NEXT AI from Typeform?
Highlights—one per new survey response—with the response text/fields, any score (e.g., NPS/CSAT) present, optional metadata, and a source link to the response. If you're importing video/audio answers, then you can create to keep the rich context of your data in NEXT AI/
Q: Can we attach customer/account context to each response?
Yes—use Typeform’s URL parameters (Hidden Fields) to pass IDs or attributes in the form URL; they’ll flow into the response and the Highlight in NEXT AI.
Q: Is the import real-time?
Subscriptions use Typeform webhooks for near-real-time delivery (POST with JSON). If a webhook fails, Typeform retries; responses are still stored and can be fetched later via the API.
Q: How do we backfill older responses?
Use Typeform’s Responses API with since/until (and page_size up to 1000) to retrieve historical data in chunks before continuing with auto-import.