Skip to main content

How NEXT Works

Use this page when you want the clearest overview of how customer feedback moves through NEXT, from connected systems to AI-assisted analysis.

This is the core model behind the product: source systems bring data in, NEXT turns that data into reviewable evidence, and your team organizes that evidence into themes and questions you can keep exploring over time.

The Core Flow​

The most common flow in NEXT looks like this:

Data Subscription -> Record -> Memories -> Tags -> Chat

Here is what each step means in practice:

  1. Data Subscription brings source data into NEXT.
    • A data subscription defines what NEXT should keep importing into a teamspace from a connected source.
    • In practice, this usually sits on top of an integration to a system such as Gong, Zendesk, Zoom, or HubSpot.
  2. Records are the source objects in NEXT.
    • A record can be audio, video, or text-based source material such as an interview, sales call, support conversation, or survey response.
  3. Memories are the atomic evidence units extracted from records.
    • Each memory captures a specific moment, quote, or idea that your team can review, share, tag, and reuse.
  4. Tags add lightweight structure across records and memories.
    • Tags help your team label evidence by theme, product area, customer segment, or any other shared taxonomy.
  5. Chat helps you analyze the evidence in context.
    • Chat can answer questions, compare patterns, summarize a slice of feedback, or help you go deeper on memories.

What Changes At Each Step?​

  • Import changes outside data into something your team can work with inside one teamspace.
  • Records keep the original source context.
  • Memories reduce long source material into evidence your team can review quickly.
  • Tags make evidence easier to filter and reuse.
  • Chat turns that structured evidence into analysis, synthesis, and follow-up questions.

Important To Know​

  • Not every workflow starts with an integration. Your team can also upload records manually.
  • Not every workflow needs every layer. Some teams go from records straight into memories and chat.
  • Chat is strongest when it works from well-prepared memories and tags, but you can also start chat from selected records or memories.

Where Should New Teams Start?​

Start by making sure your source data is arriving correctly and turning into usable records and memories.

Once your team has a reliable stream of memories, define a small tag system for the topics you care about most. Then use chat to analyze themes, summarize them, or answer focused questions.

FAQ​

Q: What is a data subscription?​

A data subscription is the import rule that tells NEXT what source data to keep bringing into a teamspace. It usually works through a connected integration.

Q: Are memories the same as clips or quotes?​

Often yes in practice. A memory is the reusable evidence unit in NEXT. It can include transcript text, media context, a title, and tags.

Q: Does chat require tags?​

No. Chat can work from teamspace data broadly, or it can start from selected records, memories, or a focused slice of feedback.