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Import HubSpot accounts

Quick start​

Connect HubSpot in NEXT, enable the Teamspace subscription for this import, and let the scheduled sync pull HubSpot companies and related deals into NEXT as Accounts.

Why integrate with HubSpot?​

HubSpot often holds the commercial context that makes customer feedback actionable. Once account data is in NEXT, teams can connect what customers are saying to who they are: segment, size, geography, pipeline, and revenue potential.

  • It gives product and GTM teams a shared account layer for customer intelligence.
  • It makes it easier to slice insights by company profile instead of treating every signal as isolated text.
  • It helps automations and reporting resolve customer feedback against the right account context.

What gets imported​

  • Object in NEXT: Accounts
  • Source objects: HubSpot companies and related deals
  • Included fields: Account name, industry, region, employee size, account type, deal stage, and ARR when available.

Authentication​

OAuth 2.0 through the HubSpot app connection in NEXT.

Connection notes​

  • Connect HubSpot in Settings -> Integrations and authorize the HubSpot account you want NEXT to read.
  • Create or update the subscription for HubSpot account sync in the Teamspace where those accounts should be available.

Configuration notes​

  • Imports only the accounts and related deal updates that changed since the last successful sync.
  • Use the Teamspace subscription settings to control where synced accounts are applied.

Limitations​

  • NEXT only syncs the mapped account fields exposed by this integration.
  • Historical backfills depend on the subscription timestamp you start from.

Troubleshooting​

  • Reconnect the integration if HubSpot access has expired or the authorized portal changed.
  • Check that the authorized HubSpot app still has access to companies and deals.

FAQ​

What is created in NEXT?​

NEXT updates Accounts, not Highlights or Recordings, so downstream automations can resolve CRM context.

Does it import every HubSpot object?​

No. This integration is focused on company records plus the related deal data used to enrich those accounts.