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Import Salesforce Marketing Cloud feedback

Quick start​

Connect Salesforce Marketing Cloud in NEXT, enable the Teamspace subscription for this import, and let the scheduled sync pull Salesforce Marketing Cloud data extension rows into NEXT as Highlights.

Why integrate with Salesforce Marketing Cloud?​

Marketing Cloud is often where customer-response data already exists in structured form, especially when teams are collecting campaign, lifecycle, or feedback data outside the core product. Bringing that into NEXT makes those responses analyzable next to calls, tickets, and reviews.

  • It turns stored marketing or survey response data into usable customer-signal input.
  • It helps teams avoid leaving valuable feedback trapped inside data extensions.
  • It lets lifecycle and campaign feedback contribute to the same insight workflow as other sources.

What gets imported​

  • Object in NEXT: Highlights
  • Source objects: Salesforce Marketing Cloud data extension rows
  • Included fields: The mapped text fields from each row plus the row identifiers and timestamps needed for incremental sync.

Authentication​

Salesforce Marketing Cloud package credentials configured in the integration settings.

Connection notes​

  • Configure the Marketing Cloud package credentials and account details in the integration.
  • Choose the data extension or custom object configuration used for the Teamspace subscription.

Configuration notes​

  • Use field mapping in the subscription so NEXT knows which row values contain the feedback text and timestamps.
  • Each import run only pulls rows that changed after the previous successful sync.

Limitations​

  • The imported content is limited to the fields that are mapped in the Marketing Cloud setup.
  • Large datasets depend on the source timestamps being populated consistently.

Troubleshooting​

  • Confirm the installed package still has access to the configured data extension.
  • If rows are skipped, verify that the identifier and modified timestamp fields are mapped correctly.

FAQ​

What does NEXT create from each row?​

Each qualifying row becomes a Highlight so the text can be analyzed alongside other customer feedback.

Is this a full Marketing Cloud sync?​

No. It is a targeted import for the configured custom object or data extension rows used as feedback sources.